2024
Tecuadex
tecaudex.com
Client: Tecaudex – A software company specializing in web and app development, UI/UX design, business websites (landing pages), and social media marketing.
Role: UI/UX Designer
Tools Used: Figma, Webflow, Hotjar
Challenge
Tecaudex was struggling to generate leads, receiving 0 leads per month from their outdated landing page. The existing site suffered from:
Outdated Design: Lacked modern aesthetics, making it less appealing to potential clients.
Unstrategic Content: Content was overwhelming and not focused on user needs.
Low Engagement: Visitors were not interacting with the site, leading to no conversions.
Solution
I spearheaded a complete overhaul of Tecaudex’s landing page to address these issues:
Design Overhaul:
Created clean, modern designs in Figma focusing on simplicity and clarity.
Ensured a consistent and lean design throughout the website to enhance user experience.
Implementation:
Developed the redesigned landing page in Webflow, ensuring responsiveness and performance.
Utilized Hotjar to monitor user sessions and gather actionable insights for iterative improvements.
Content Strategy:
Simplified and clarified content to build user trust and clearly communicate Tecaudex’s value propositions.
Added detailed portfolio pages showcasing company projects to instill confidence in potential clients.
Enhancing Engagement:
Developed a cost calculator web app allowing users to easily input project requirements and receive a detailed cost breakdown via email, including business name suggestions, feature breakdowns, timelines, and costs.
Created individual service pages for each offering to provide detailed information and improve SEO.
Results and Impact
Lead Generation: Increased monthly leads from 0 to 120 in the first month.
User Engagement:
Improved session durations and overall engagement metrics.
The cost calculator significantly boosted user interaction and data collection.
Email List Growth: Built a valuable lead email list through the cost calculator, facilitating ongoing marketing efforts.
Trust & Credibility: Enhanced portfolio showcases helped build confidence among potential clients, contributing to higher conversion rates.
Key Accomplishments
End-to-End Execution: Managed the entire design and implementation process independently, from initial concept to final deployment.
Data-Driven Iterations: Leveraged Hotjar to make informed design decisions, ensuring the landing page effectively met user needs.
Enhanced User Experience: Delivered a streamlined, user-friendly interface that significantly improved user satisfaction and engagement.