2024
TheWalt
Pre Launch
Client: TheWalt – A SaaS product currently in its prelaunch stage.
Role: UI/UX Designer
Tools Used: Figma, Webflow
Challenge
TheWalt needed an effective landing page to establish its online presence and attract potential users ahead of its official launch. The existing prelaunch presence lacked:
Modern Aesthetic: The design did not reflect the innovative nature of the SaaS product.
User Engagement: The page was not optimized to engage visitors or communicate the product’s value proposition effectively.
Accessibility: The landing page was not fully accessible, limiting its reach to all potential users.
Clear Communication: The content did not clearly convey the benefits and features of TheWalt, making it difficult for visitors to understand the product.
Solution
I led the design and implementation of TheWalt’s landing page, focusing on creating a modern, clean, and accessible user experience:
Modern and Clean Design:
Developed a visually appealing and modern design in Figma that aligns with TheWalt’s brand identity.
Utilized a minimalist layout to ensure clarity and focus on key information, reducing clutter and enhancing user experience.
Accessibility Enhancements:
Implemented accessibility best practices to make the landing page usable for all visitors, including those with disabilities.
Ensured color contrast, keyboard navigability, and screen reader compatibility to comply with accessibility standards.
User-Friendly Navigation:
Designed an intuitive navigation structure that allows users to easily find information about TheWalt’s features, benefits, and pricing.
Included clear call-to-action (CTA) buttons to guide users towards signing up for updates or expressing interest.
Content Optimization:
Crafted concise and impactful content that effectively communicates TheWalt’s value proposition and unique selling points.
Highlighted key features and benefits to engage visitors and encourage them to learn more about the product.
Implementation in Webflow:
Translated the Figma designs into a fully functional and responsive website using Webflow, ensuring optimal performance across all devices.
Conducted thorough testing and iterations to refine the design based on user feedback and usability insights.
Results and Impact
Enhanced Visual Appeal: Achieved a modern and professional look that accurately represents TheWalt’s innovative SaaS solution.
Improved Accessibility: Made the landing page accessible to a wider audience, ensuring inclusivity and compliance with accessibility standards.
Prelaunch Engagement: Established a strong online presence that effectively captures interest from potential users and stakeholders ahead of the official launch.
Clear Communication: Successfully conveyed TheWalt’s value proposition, making it easier for visitors to understand the product and its benefits.
Foundation for Growth: Laid the groundwork for a successful launch by creating a user-friendly and engaging landing page that can be further optimized based on user interactions and feedback.
Key Accomplishments
End-to-End Design and Implementation: Managed the entire process from initial design concepts in Figma to the final implementation in Webflow.
Accessibility Focus: Prioritized accessibility in the design, ensuring the landing page is usable by all potential users, regardless of abilities.
User-Centric Design: Created a landing page that focuses on user needs and provides a seamless and engaging experience.
Brand Alignment: Developed a design that aligns with TheWalt’s brand identity, enhancing brand recognition and trust among visitors.