2024
TWLM
twlm.app
Client: TWLM – A restaurant pickup and reservation app targeting the Middle East market.
Role: UI/UX Designer
Tools Used: Figma
Challenge
TWLM faced several key challenges:
Dual App Design: Designing two distinct but interconnected apps for consumers and restaurants.
User Efficiency: Ensuring the pickup process is expedited and reservations are handled smoothly.
User Satisfaction: Reducing wait times to improve consumer perceptions and restaurant ratings.
Market Entry: Signing up restaurants in the competitive Middle East market to launch the service.
Intuitive Interface: Creating an easy-to-use platform that caters to both tech-savvy and less tech-oriented users.
Solution
I developed a comprehensive design strategy in Figma to address TWLM's challenges:
Dual App Design:
Consumer App: Designed a sleek, intuitive interface for users to easily make pickup and reservation requests.
Restaurant App: Created a streamlined dashboard for restaurants to manage and respond to requests efficiently.
User-Centric Features:
Quick Pickup: Implemented features that allow users to place pickup orders swiftly, reducing wait times.
Easy Reservations: Designed a simple reservation system that lets users book tables with minimal effort.
Intuitive Navigation:
Consumer App: Ensured seamless navigation with clear CTAs for ordering and booking.
Restaurant App: Developed an organized layout for managing orders and reservations, enhancing operational efficiency.
Visual Design:
Applied a modern and clean aesthetic with a consistent color palette and typography to ensure brand recognition and user trust.
Onboarding Process:
Designed guided onboarding flows for both consumers and restaurants to facilitate quick adoption and ease of use.
Localization:
Adapted the design to cater to the cultural preferences and usability standards of the Middle East market.
Results and Impact
Restaurant Sign-Ups: Successfully onboarded numerous restaurants, laying a strong foundation for the platform’s launch.
User Efficiency: Significantly reduced the time consumers spend on placing pickup orders and making reservations.
Enhanced Satisfaction: Improved user satisfaction by minimizing wait times and providing a convenient reservation process.
Operational Efficiency: Enabled restaurants to handle pickup and reservation requests more effectively, leading to better service ratings.
Positive Feedback: Received excellent feedback from early users and restaurant partners for the app’s ease of use and functionality.
Key Accomplishments
Dual App Design: Successfully designed and prototyped two interconnected mobile apps catering to different user groups.
User-Centric Approach: Focused on creating an intuitive and efficient user experience for both consumers and restaurants.
Modern Aesthetic Implementation: Delivered a clean and contemporary design that aligns with Twlm’s brand identity and market needs.
Effective Onboarding: Developed seamless onboarding processes that facilitate quick adoption and user engagement.
Market-Specific Design: Tailored the design to meet the cultural and usability requirements of the Middle East market, enhancing local appeal.