2024
Unreal
Pre Launch
Client: Unreal – A prelaunch platform facilitating connections between users and freelance architects for building their homes.
Role: UI/UX Designer
Tools Used: Figma
Challenge
Unreal needed to establish a strong online presence with:
Concept Clarity: Clearly communicating the platform’s value to both architects and users.
User Engagement: Creating an interface that encourages exploration and connection.
Modern Aesthetic: Developing a sleek, contemporary look to reflect innovation.
Seamless Onboarding: Designing intuitive onboarding pages for smooth user and architect registration.
Niche Market Appeal: Catering to a specific audience with tailored features and navigation.
Solution
I crafted a comprehensive design strategy in Figma to address Unreal’s needs:
Modern and Clean Design:
Developed a visually appealing and minimalist design emphasizing clarity and ease of use.
Utilized a consistent color palette and typography to establish a professional brand image.
User-Friendly Navigation:
Designed an intuitive navigation structure for easy browsing of services and connecting with architects.
Implemented clear call-to-action (CTA) buttons to guide user interactions.
Onboarding Pages:
Created seamless onboarding flows for both users and architects with step-by-step guides and tooltips.
Engaging Content Layout:
Highlighted key services and success stories to build trust and interest.
Integrated portfolio showcases for architects to display their work, aiding user decision-making.
Prototyping and Wireframing:
Developed detailed wireframes and interactive prototypes in Figma to visualize the user journey and gather feedback.
Results and Impact
Enhanced Visual Appeal: Delivered a modern and professional design that effectively communicates Unreal’s unique value proposition.
Improved User Engagement: Created an engaging and intuitive interface that encourages users to explore services and connect with architects.
Seamless Onboarding: Achieved a smooth onboarding experience, resulting in higher registration rates for both users and architects.
Clear Communication: Effectively conveyed the platform’s benefits, making it easier for users to understand and utilize Unreal’s services.
Foundation for Launch: Established a strong, user-centric design ready for development and future scalability.
Key Accomplishments
End-to-End Design: Managed the entire design process from wireframing to high-fidelity prototypes in Figma.
User-Centric Approach: Focused on creating an engaging and intuitive user experience tailored to the needs of both users and architects.
Modern Aesthetic Implementation: Successfully executed a clean and contemporary design that aligns with Unreal’s brand identity.
Effective Onboarding Design: Developed onboarding pages that facilitate a smooth and efficient start for new users and architects, enhancing overall platform adoption.